WELCOME
Solutions Beyond Machinery
Hitachi Construction Machinery is entering the future under the new name LANDCROS. The renaming is part of a global brand strategy and will be fully implemented by April 2027. During the transition period, both brands – Hitachi and LANDCROS – will appear on the machines in parallel to ensure a smooth transition.
Redefining the Future of Construction and Mining Sites
The construction and mining industries are entering a new era. The world demands faster, smarter, and more sustainable ways to build infrastructure and housing at an unprecedented scale, with fewer skilled operators, lower costs, and tighter deadlines.
The new brand name combines LAND, representing a prosperous land and society for the future, with CROS - Customer, Reliable, Open-Source, and Solutions, to express how we plan to provide innovative solutions to ourcustomers.
LANDCROS stands for more than machines - it’s about empowering our customers with smart, connected, and sustainable solutions. Built on true and open partnerships, we combine trusted reliability with advanced smart, digital and AI technologies in machines, creating a seamless customer experience from ground to cloud.
“We are changing the name. We are changing the game. But one thing will never change: who we are! Our values, our people, our quality, our promise of reliability, and our commitment to our trusted dealers and customers will stay forever. With LANDCROS, we transition from building machines to designing seamless user experiences, supported by advanced technology, opening new possibilities at construction sites where every operator can achieve exceptional performance.”
Francesco Quaranta, President & CEO HCM Europe
What does this mean for our customers
- Our Reliable orange machines are here to stay!
- The Japanese reliability, quality and engineering excellence will remain
- No changes on service, warranty or support
- No changes on locations, contacts or supply chains
- No changes to familiar product model codes and product lines
- No changes to our Dealer Network and dedicated teams serving you
What changes after April 2027
- New brand identity
- Legal Entity name: LANDCROS Europe NV
Press
Official press release “Hitachi Construction Machinery Rebrands as LANDCROS"
Contact Media & Brand identity team: Marketing & Brand Communication for more information.