Frequently Asked Questions

This trade name change embodies the company’s determination to embark on a new stage. LANDCROS stands for more than machines - it’s about empowering our customers with smart, connected, and sustainable solutions. Built on true and open partnerships, we combine trusted reliability with advanced smart, digital and AI technologies in machines, creating a seamless customer experience from ground to cloud.

This company name and brand change was decided by our company to further accelerate our independent management.

Basically, consolidated subsidiaries with "Hitachi Construction Machinery XXX" in their company name will switch from "Hitachi Construction Machinery" to "LANDCROS," but we will respond considering the circumstances of individual companies.

For example Hitachi Construction Machinery (Europe) N.V. will become LANDCROS Europe N.V.

The company names of consolidated subsidiaries that do not bear "Hitachi Construction Machinery," such as Bradken, will not be changed in principle.

We introduced the LANDCROS concept in July 2024 to express our desire to deliver innovative solutions for every stakeholder, including our customers, dealers, suppliers, and partners. LAND symbolises our vision to ensure a prosperous land and society for the future, while CROS relates to the following key principles:

• Customer-centric approach to understand key challenges
• Reliable partnerships to design long-term business engagement
• Open technology approach to integrate fast-paced, innovative technologies
• Solutions to cover the entire customer journey.

There are no plans for restructuring due to the company name and brand change.

The Group Identity will not change. Following the dissolution of the US joint venture with Deere & Company in March 2022 and our departure from the Hitachi Group in August of the same year, which marked our second founding, Hitachi Construction Machinery Group's unique Group Identity was established in December 2022 and announced in April 2023. The existing Kenkijin Spirit was also reviewed. We will continue to adhere to the Group Identity established in December 2022 and the Kenkijin Spirit.

Business partners and transaction terms will not be reviewed due to the company name change, therefore there is no impact for existing contracts and agreements.

Existing products, solutions, and service names that customers are familiar with will not be changed immediately. It is important that names and naming are easy to understand from the customer's perspective.

The brand and company name will be changed on April 1, 2027.

We are aware of the powerful connection many customers have to the Hitachi brand and are committed to maintaining an open dialogue. Our goal is to shape the opportunities and future of the new LANDCROS brand together with our customers and partners.